Lipton Ice Tea announces partnership with Hugh Jackman

Hollywood A-Lister Hugh Jackman chooses Lipton Ice Tea for his first ever brand partnership, the world’s favourite iced tea drink!

12th January 2010 - Today, Lipton Ice Tea, one of the world’s leading iced tea brands, announced its three year partnership with Hollywood A-lister Hugh Jackman, making it the first international brand to ever work with the movie legend.

Internationally acclaimed Jackman, who has starred in Hollywood blockbusters including Wolverine, X-Men and Australia, is now the face of Lipton Ice Tea. To launch the partnership, Jackman will take the leading role in his first TV advert, set to be aired in March 2010.

Jackman’s optimistic outlook on life embodies Lipton Ice Tea’s values and its ‘Drink Positive’ ethos; to approach life with a more positive attitude, making him the perfect fit for the brand.

Jackman commented:
“I’m delighted with my new role as the Lipton Ice Tea ambassador, which is a totally new experience for me, so it’s very exciting. Lipton Ice Tea is a really positive brand and its values match those that are important in my life, so I can’t wait to get started on all our plans.”

Jason Green, Chief Marketing Officer of Lipton Ice Tea said:
“Hugh Jackman is a perfect ambassador for Lipton Ice Tea; he’s positive, full of energy, optimistic, hugely celebrated, and humble, which are precisely the values held by the brand. We’re very excited to be working with him and about the planned activity over the next few years.” 

Watch out for more details on some amazing opportunities coming later this year, brought to you by Lipton Ice Tea and Hugh Jackman.